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为什么你的创业公司需要一个电子邮件营销策略

作者:深圳腾讯企业邮箱 发表时间:2016-12-16 浏览91次

许多初创企业和中小企业普遍担忧哪些渠道的转换效果最好。有限的资源和精益设置,这是一个真正的决定。这个世界已经被社交媒体所覆盖,电子邮件是一个经常被遗忘的通道。然而,专家会告诉你,为什么电子邮件营销是如此重要,他们仍然是所有渠道中最赚钱的渠道。这就是为什么你的创业公司需要一个电子邮件营销策略。

为什么你的创业公司需要一个电子邮件营销策略

1. 迄今为止电子邮件的账户和流量远远超过社交媒体

这里有一些有趣的数据:电子邮件已经有像facebook和Twitter加起来多3倍的用户帐户。Facebook和Twitter结合起来每天只有0.2%的电子邮件发送(源)。更多的电子邮件列表不像社交媒体平台中你的追随者和粉丝只属于你。电子邮件可以带来不仅是经常性的收入和网上你最忠实的客户群。这就是为什么从亚马逊到ASOS、电子邮件营销是如此成功。

2. 电子邮件可以使人们有反应。它被视为个人也或者是官方的

消费者更关注的是直接达到他们邮箱的电子邮件,而不是一条没有阅读到的推特信息,或是错过的一条facebook消息。电子邮件就是最原始的通知。我们大多数人醒来第一件事就是检查电子邮件。我们从亚马逊买东西,过了一会儿,他们会基于购买的东西推送电子邮件。通过电子邮件购买一双鞋会有40%折扣。

3.电子邮件驱动跨渠道访问

消费者在他们的手机、平板电脑、家庭/工作电脑上阅读电子邮件,你有在渠道和平台上找到他们的机会。在手机上打开的电子邮件可以与一个移动应用程序链接并进行下载。您能够获得消费者的每个设备上的行为数据,并优化您的营销活动相关的真实数据。你得到一个选择进入你消费者领域的机会。

如何优化创业公司的电子邮件策略

规则1:不要发送垃圾邮件或购买随机目录的电子邮件地址。

购买电子邮件的意图是不言自明的。如果你发送多个不需要的邮件,可能会被认为是垃圾邮件。不需要的电子邮件的意思是:电子邮件的数据不是定制或个性化给用户的即不是他们注册的,并且你不为他们提供任何选项用于退订(在这种情况下,他们会抱怨,并把你标记成垃圾邮件),你发送大量邮件抄送或密送到一千人时,或是你发送的电子邮件太多(超过2-3个星期已经是非常痛苦的了)。

规则2: 优化您的电子邮件的移动设备

不用说,如果你的电子邮件在移动设备上不响应或看起来很糟糕,你会很快失去一个用户。大多数的消费者会在开始会议前在上班的车上用移动设备阅读电子邮件。如果电子邮件看起来很“惨烈”,那它立即进入垃圾文件夹(在这之后Gmail会让它一直停留在垃圾箱里)。

Rule 3: 设计和测试你的电子邮件。合理使用工具。

没有人想阅读一个设计不良的3000字的文本。 确保使用图像和个性化的相关。为你的用户优化你的头条标题。 优化和A / B测试的打开率,点击率和测试所有其他参数。 使用一些如EmailCar、ExtMall的工具帮你做专业的测试邮件设计和创建一个电子邮件的收购策略。 (www.qqxmail.com)这就是电子邮件营销工作!

规则4:不要列那种一周都没有发送量的电子邮件目录

睡在你电子邮件列表的地址永远不会有助于你。它肯定不有助于睡在你的电子邮件列表永远。选择一天/一周的时间发送你的电子邮件。一个月后发一封电子邮件将不会帮助你的生意。一致性对任何营销活动和电子邮件来说都是至关重要的。

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